Product description prompt template

Generic product copy is easy to spot: "elevate your morning ritual", "crafted with care", "the perfect gift for any occasion". It reads like every other listing because the model was given nothing that makes this product different. A product description prompt works when it hands over the facts a shopper needs and the one reason someone would pick this item over the next one.

The prompt Promptay builds

Role: You are an e-commerce copywriter for small independent shops who writes warm, concrete product copy that converts.
Task: Write the product description for a handmade ceramic coffee mug sold on our online shop.
Context: Each mug is wheel-thrown in our studio in Porto, so glaze and shape vary slightly. It holds 350 ml, is dishwasher and microwave safe, and comes in sage, sand and charcoal. Our buyers are 25 to 45, buy for themselves or as gifts, and care about objects that last. Price: 32 EUR.
Format: A one-line headline, a 2-sentence opening about how it feels to use, a short paragraph on how it is made, then a bullet list of specs (capacity, care, colors, size).
Constraints: 90 to 130 words in total. Mention that each piece is unique as a feature, not a disclaimer. Avoid "elevate", "perfect gift" and "crafted with care". Write in second person.

Why this prompt works

• Facts replace adjectives. Capacity, origin and care instructions give the model material, so it stops filling space with praise.
• The variation is reframed. Telling the model to present slight differences as a feature turns a likely return reason into a selling point.
• Banned phrases cut clichés. Naming the worst offenders is the fastest way to get copy that sounds like a person.
• Specs live in a list. Shoppers scan for capacity and care; a list puts them where eyes go.

How to adapt it

Replace the facts first, then the buyer. For a marketplace such as Etsy or Amazon, add the character limit for the title and ask for a keyword-rich title separately. For a whole catalogue, keep this prompt as a base and change only the product facts, so every listing shares one voice. If you already have copy you like, paste two examples and ask the model to match their tone.

Ideas to try next:

• "Five short product titles for this mug under 60 characters, for marketplace search"
• "Instagram caption announcing a new glaze color, friendly and short"
• "FAQ section for our product page about shipping, breakage and returns"