· 9 min read
ChatGPT prompts for marketing: 30 templates for campaigns, ads and content
30 copy-ready ChatGPT prompts for marketing, grouped by job: strategy, ads, social, SEO content, email and analysis, each with a tip for the best result.
These 30 ChatGPT prompts for marketing are full templates, not one-liners: each tells the model what to produce, what it needs to know and what shape the answer should take. Replace the [placeholders] with your real details and you get drafts you can edit and ship. They work just as well in Claude, Gemini and Copilot.
How to get good output from any marketing prompt
The template does half the work; your details do the rest. Have these ready: your product, your audience, the one action you want people to take, and a sample of copy that already performed well.
Before:
Write a Facebook ad for my yoga studio.
After:
Write 3 Facebook ad variations for Stillwater Yoga in Austin. Offer: first week unlimited for $20. Audience: office workers aged 28 to 45 with back pain from sitting. Goal: book a first class. Primary text under 90 words, headline under 40 characters.
Why it works: it names the offer, the pain point, the goal and the limits, so the model writes for one person with one problem instead of everyone.
The same applies to content:
Before:
Write a blog post about email marketing.
After:
Write an outline for a blog post on email list building for Etsy sellers with under 500 subscribers. Goal: one tactic they can try this week per section. No generic advice like "provide value."
Why it works: a narrow reader, a practical goal and an explicit ban on filler push the model past the average article.
When a draft misses, reply with what is wrong ("too salesy, make it sound like a friend recommending it") instead of starting over. The full method is in how to write better ChatGPT prompts.
Strategy and positioning
1. Positioning statement
You are a brand strategist. Write 3 positioning statements for [product], which helps [target customer] [achieve outcome]. Competitors: [competitors]. Our differentiators: [differentiators]. Format: For [customer] who [need], [product] is the [category] that [benefit], unlike [alternative].
Tip: list differentiators customers actually mention, not ones you wish they would.
2. Ideal customer profile
Build an ideal customer profile for [product] from these notes on our best customers: [reviews, call notes]. Include their situation, top 3 frustrations, what they tried before us, buying triggers and objections. Flag anything you are inferring rather than reading from my notes.
Tip: real review text beats your assumptions every time.
3. Competitor messaging teardown
Here is [competitor]'s homepage copy: [paste copy]. Analyze their main promise, audience, proof, tone and what they avoid saying. Then suggest 3 angles where [our product] could stand out, given that we [our strengths].
Tip: run it for three competitors in one chat, then ask for a comparison.
4. Value proposition by segment
Write a one-sentence value proposition and 3 supporting benefits for [product] for each segment: [segment 1], [segment 2], [segment 3]. Keep the product the same; change only the emphasis and wording.
Tip: follow up by asking which segment has the strongest message and why.
5. Campaign brief
Write a one-page campaign brief for [campaign]. Goal: [measurable goal]. Budget: [budget]. Timeline: [dates]. Audience: [audience]. Channels: [channels]. Include key message, 3 supporting messages, deliverables by channel and success metrics.
Tip: paste the approved brief into every later copy prompt.
Ads
6. Search ad variations
Write 10 search ad headlines (max 30 characters) and 4 descriptions (max 90 characters) for [product] targeting "[keyword]". Use the keyword in at least 3 headlines. Mix benefit, urgency, proof and price angles. Show the character count after each line.
Tip: recount characters yourself; models are unreliable counters.
7. Social ad with hooks
Write a [platform] ad for [offer]. Audience: [audience and main problem]. Give 5 one-line opening hooks, then one full ad using the strongest: primary text under [number] words, headline and call to action.
Tip: test hooks first; they usually matter more than the body.
8. Ad angles from reviews
Here are customer reviews: [paste reviews]. Find the 5 most persuasive recurring themes. For each, quote the best customer phrase and write one ad headline using it.
Tip: keep customer wording close to verbatim; it often beats yours.
9. Video ad script
Write a [15/30/60]-second video ad script for [product]. Format: timestamp, on-screen visual, voiceover or text overlay. The first 3 seconds show [problem] with no logo. End with [call to action]. Tone: [tone].
Tip: ask for a version that works with the sound off.
10. Landing page that matches the ad
Here is my ad: [paste ad]. Write landing page copy that continues its promise: headline using the ad's key phrase, subheadline, 3 benefit sections, a section answering [top objections], and a call to action.
Tip: matching ad and page is often the cheapest conversion fix.
Social media
11. Monthly content calendar
Create a 4-week [platform] calendar for [brand]. Audience: [audience]. Goals: [goals]. [number] posts per week, mixing educational, behind-the-scenes, social proof and promotional, with at most 1 in 5 promotional. Give date, format, topic and a one-line hook per post.
Tip: add launches, holidays and events so it fits your real month.
12. One idea, five platforms
Turn this into posts for 5 platforms: [idea or article]. A LinkedIn post under 200 words, an Instagram caption, a short X post, a TikTok concept with a hook, and a Threads post. Adapt tone and length to each platform.
Tip: name your main platform and ask for that version to be strongest.
13. Captions in your voice
Here are 5 of our best-performing captions: [paste captions]. Study their tone, length, punctuation and structure. Then write 5 new captions in the same voice for these posts: [post descriptions].
Tip: more on this in how to make ChatGPT write in your voice.
14. Reply templates for comments
Write reply templates for our most common [platform] comments: [comment types, e.g., price questions, shipping complaints, compliments]. Each under 40 words, warm, with a next step. Brand voice: [voice].
Tip: personalize before posting; copy-pasted replies are easy to spot.
15. Carousel outline
Outline a [number]-slide carousel on "[topic]" for [audience]. Slide 1 is a hook promising a specific payoff. Middle slides make one point each in under 25 words. The last slide asks readers to [action]. Suggest a visual per slide.
Tip: ask for 5 alternative covers; slide 1 decides who swipes.
SEO content
16. Keyword clusters
Group these keywords into topic clusters: [keyword list]. For each cluster, give a pillar page title, the search intent (informational, commercial or transactional) and which keywords suit supporting articles.
Tip: use real data from your SEO tool; never ask the model for search volumes.
17. Article outline from search intent
Outline an article targeting "[keyword]" for [audience]. Open with what the searcher most wants to know. Include H2 and H3 headings, the key point under each, where an example or template belongs, and 4 common FAQ questions.
Tip: compare with the top results and add what they all miss.
18. First draft from an outline
Write the section "[heading]" for [audience] from this outline: [outline section]. About [number] words, one concrete example, short paragraphs, no intro or conclusion.
Tip: draft section by section; one-shot articles go vague in the middle.
19. Meta titles and descriptions
Write 5 title tags (under 60 characters) and 5 meta descriptions (140 to 158 characters) for a page about [topic] targeting "[keyword]". Use the keyword naturally and promise a specific payoff.
Tip: verify lengths with a counter before publishing.
20. Refresh an old post
This article targets "[keyword]": [paste article]. Identify outdated sections, missing subtopics, weak examples and places to link to [related pages]. Then rewrite the weakest section.
Tip: refreshing a page that already ranks is often faster than writing a new one.
Email marketing
21. Welcome sequence
Write a 4-email welcome sequence for [brand] subscribers who joined via [source]. Email 1 delivers [promise], 2 tells our story, 3 shares [proof], 4 makes this offer: [offer]. Subject line, preview text and body under 150 words for each.
Tip: more sequences in our ChatGPT prompts for emails.
22. Subject line variations
Write 15 subject lines under 45 characters for an email about [offer] to [audience]. Mix curiosity, benefit, urgency, personal and number-based styles, labeling each. No all caps or spammy words.
Tip: A/B test two very different styles, not two near-twins.
23. Promotional email
Write a plain-text promotional email for [offer] ending [date]. Audience: [segment]. Main benefit: [benefit]. Objection to address: [objection]. Structure: hook, problem, offer, proof, call to action. Under 200 words.
Tip: use a real customer quote as proof, never an invented one.
24. Win-back email
Write a low-pressure win-back email for [brand] customers inactive for [period]. Incentive: [incentive or none]. Include one line asking why they stopped, with an easy reply option.
Tip: the replies are research; feed them into prompt 2.
25. Newsletter from links
Write our weekly newsletter for [audience] from these items: [links or notes]. For each, a short headline and 2 sentences on why it matters to readers. Add a one-paragraph [tone] intro and end with [call to action].
Tip: add your own take; bare summaries are easy to skip.
Analysis and reporting
26. Campaign results summary
Results of our [campaign]: [metrics]. Goal: [goal]. Summarize performance in 5 bullets for [audience], explain what likely drove the best and worst results, and recommend 3 changes. Separate facts from hypotheses.
Tip: if your assistant accepts file uploads, attach the export; otherwise paste key numbers.
27. A/B test interpretation
Version A: [description], [visitors] visitors, [conversions] conversions. Version B: [description], [visitors] visitors, [conversions] conversions. Is the difference likely meaningful, what else could explain it, and what should we test next?
Tip: confirm significance with a proper calculator.
28. Survey and feedback themes
Here are open-ended survey responses: [responses]. Group them into themes, count responses per theme, and give 2 representative quotes each. Then list the 3 changes that would address the most responses.
Tip: spot-check a few counts by hand.
29. Funnel diagnosis
Our [product] funnel for [period]: [stage: number, for each stage]. Industry: [industry]. Identify the biggest drop, list 5 possible causes, and suggest one low-cost experiment per cause.
Tip: mention what changed that period, such as pricing or a redesign.
30. Quarterly marketing plan
Draft next quarter's marketing plan. Business: [business]. Goal: [goal]. Budget: [budget]. Team: [size and skills]. Worked last quarter: [notes]. Did not: [notes]. Give 3 priorities, channels and tactics for each, a monthly timeline and one metric per priority.
Tip: pair it with our AI prompts for business plans.
Build your own templates faster
Your best prompts will be the ones tailored to your brand and saved for reuse. If you write marketing prompts daily, a prompt generator such as Promptay turns a one-line idea into a full role, task, context, format and constraints prompt and saves it to a library that syncs across web, iOS and Android.
Frequently asked questions
What are the best ChatGPT prompts for marketing?
The best ones include a role, a specific task, real context about your product and audience, a clear format and limits like length or tone. Prompts for ad variations, content calendars, email sequences and review analysis tend to save the most time. Real details such as customer quotes and past results improve every one of them.
Can ChatGPT write marketing copy that converts?
It writes strong first drafts quickly, especially when you supply your offer, audience pain points and copy that already worked. It cannot know what converts for your audience without testing. Use it to produce several variations, then let real results pick the winner.
How do I make ChatGPT sound like my brand?
Paste three to five examples of your best copy and ask it to match their tone, length and structure. Add a short list of words you use and words you avoid. Saving these instructions in your assistant's custom instructions or project settings, where available, keeps the voice consistent.
Should I trust ChatGPT's marketing statistics?
Not without checking. AI assistants can produce plausible but wrong numbers, invented studies and inaccurate claims about competitors. Use your own analytics and trusted sources for data, and ask the model to separate facts you gave it from its own assumptions.
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